The Ripple Effect When You Shop Local (Infographic)

Olivia LaVecchia | Updated on Nov 21, 2017. The content that follows was originally published on the Institute for Local Self-Reliance website at 

This post was first published by Advocates for Independent Business (AIB).

When you choose locally owned businesses for your shopping, you create a ripple effect. It starts with your own experience, and the benefits that you get from shopping at independent stores, like getting to rely on local retailers’ expertise.

But then, the effects keep going. By shopping at local stores, you connect with your community. You strengthen your local economy. And finally, as the circle of ripples extends out, you cast a vote for the American dream.

Here’s what happens when you shop with a locally owned business — starting with you.

The first ripple: You benefit from expertise.


The second ripple: You connect with your community.


The third ripple: You strengthen your local economy.


The fourth ripple: You cast a vote for the American dream.